“When I want it and where I want it”
The new techlologies have given us an extraordinary faculty that will change communications and advertising to a complete different thing. It´s so that we will never againg talk about consumers and campaigns but spectators and contents. Brands will have the opportunity to build bounds in a scale never developed before.
Juan Ignacio León y Castillo has worked through the line for brands like Volvo, BBVA, Real Madrid, NH Hoteles, Grupo San Miguel, Juan Valdez and El País, developing campaigns and brand identity, and currently helps brands create and integrate their own content in their communication strategy.
At onbrandcontent´s blog he will share his experience in the matter bringing cases, opinion and information.